The
Fagerberg article “Video - The New Fleet Telematic Killer App” (2019)
introduces LYTX DriveCam, a dual-facing camera that can be installed in a
user’s vehicle that serves multiple purposes. LYTX Drivecam’s functions include
the detection of driver’s behavior as well as providing information about
recent road traffic accidents that happened in the vicinity of the driver’s
location.
There is a feature that triggers the camera to start
automatically or in a predetermined interval to protect the user’s privacy.
Videos recording will then provide drivers with “post-drive coaching” to
further improve their driving performance.
The camera also has facial tracking properties allowing
it to detect the driver’s fatigue and distraction as well as provide the driver
with real-time notifications, giving drivers feedback such as visual and
audible alerts and vibrations to focus the driver’s attention back on the road
thus preventing potential road traffic accidents.
When compared to other road-facing cameras on the market,
LYTX DriveCam should be a company’s primary choice as they provide 3 functions
a normal vehicle dash-cam does not.
One function that LYTX DriveCam has is to locate, track
and manage the company’s vehicle in real-time through LYTX's online platform.
Companies can use this function to keep track of the arrival and departure
times of their vehicles to ensure their drivers stick to the exact routes
provided by setting alerts when vehicles enter or exit specific areas or
operate beyond certain times. The system will then make adjustments to the
routes and provide a more efficient route to minimize time loss. LYTX DriveCam
is also able to help companies manage costs by tracking idle time and fuel
consumption based on accurate reports from vehicle engine control modules.
Another function of LYTX DriveCam is that it can be
installed anywhere in the vehicle, you can install up to 4 DriveCam on the
front, sides and the back of the vehicle and link them together to provide 360
degrees view surrounding the vehicles. whereas cameras such as “Pearl
RearVision” only provides video recordings from the rear of the vehicle. During
road traffic accidents companies can review video recordings to retrieve data
of accidents.
A vital function that gives LYTX DriveCam a competitive
edge over other dash-cam competitors such as “Pearl RearVision” would be their
machine vision and artificial intelligence (MV+AI) technology. The technology
can detect risky driving habits and practices, from unsafe braking habits to
the speed of the vehicle to cell phone usage. (the AI uses a database to rate
the driver based on the frequency of their risky driving behaviors, the drivers
can review these data to improve and change their driving habits. LYTX
technology can also detect if a vehicle stopping at the stop sign by combining
machine vision with data taken from the GPS, accelerometer and the vehicle’s
on-board computers.
LYTX DriveCam combines multiple high-quality video
streams with sophisticated data from a variety of sensors, it then analyses all
information and data recorded using the in-build artificial intelligence to
build a predictive risk model that can help drivers see and avoid dangerous
situations before they occur.
With dash-cam becoming a necessity for car owners, I think
that these unique functions that LYTX DriveCam provides can help protect good
drivers against passengers or nearby vehicles that make poor decisions.
Companies can utilize LYTX DriveCam to help absolve their drivers from false
claims that could affect their job and the company’s reputation.
Johan Fagerberg.(2019, Feb 25), Video – the new fleet
telematics killer app?,
LYTX. (n.d.).Retrieved October 01, 2019, from,
LYTX. (n.d.).Retrieved October 02, 2019, from,
